Step by step guide to writing the perfect Press Release (2025 update)

Just dropping a link on Instagram isn’t enough anymore to create a buzz for your new music venture. If you want blogs, playlists, and media outlets to pay attention, you need one tool that every artist should have ready: a killer music press release.

Think of your press release as your music’s official introduction to the world. It’s the message that tells journalists, bloggers, and influencers, “Hey — something exciting is happening, and here’s why you should care."

In 2025, the inboxes of journalists and curators are overflowing with pitches. The ones that stand out tell a story, feel personal, and make it ridiculously easy for people to listen and write about your music.

Let’s break down the exact steps to write a press release that doesn’t just get opened, but wins hearts and headlines:

1. Step 1: Nail the Headline
   
   
2. Step 2: Hit the Perfect Opening Note
   
   
3. Step 3: Tell the Story Behind the Music
   
   
4. Step 4: Add a Short, Strong Artist Bio
   
   
5. Step 5: Make It Effortless to Share
   
   
6. Step 6: Get It Out There
   
   
7. Press Release Editable Template
   
   
8. Avoid These Common Mistakes
   
   
9. FAQs
   
   
10. Final Takeaway
    
    

Step 1: Nail the Headline

Your headline is your first impression — make it count.

“Artist Releases New Single” won’t grab anyone. But something like this might:

“Indie Dream-Pop Artist Luna Ray Drops Cosmic New Single ‘Neon Skies’ Ahead of 2025 Tour.”

See the difference? It gives personality, intrigue, and just enough info to make someone click.

You can even add a quick subhead line to highlight the release date or a notable collaboration. Treat it like your elevator pitch — short, bold, and memorable.

Step 2: Hit the Perfect Opening Note

Your first paragraph should be tight and clear. Think of it as your “press release elevator pitch.”

“Los Angeles-based artist Luna Ray is set to release her anticipated single ‘Neon Skies’ on November 15, 2025 — a shimmering mix of electro-pop and nostalgia exploring connection in the digital age.”

Within one or two sentences, the reader should know who you are, what’s happening, and why it matters.

Step 3: Tell the Story Behind the Music

This is where you make it personal. What inspired the song? Who did you collaborate with? What emotions or moments shaped it?

“The track was produced by Grammy-nominated engineer Alex Rivera, known for his work with Billie Eilish. Luna says, ‘I wrote “Neon Skies” after a night of scrolling through old messages — it’s about that strange feeling of being close to people but emotionally miles away.’”

Stories like that grab people. Journalists are human too; they respond to emotion, honesty, and authenticity.

Step 4: Add a Short, Strong Artist Bio

Don’t overdo it. Two or three lines that capture your sound and vibe are perfect:

“Blending indie pop with cinematic soundscapes, Luna Ray has quickly become a rising name in L.A.’s alt-electronic scene. Her debut EP ‘Echo Hearts’ reached 150K streams in its first week.”

If you’ve had notable features, awards, or performances, mention them, but keep it humble and relevant.

Step 5: Make It Effortless to Share

Think of the journalist’s perspective. They’re busy. So make their life easy.
Include links to your:

• Streaming platforms (Spotify, SoundCloud, YouTube)
• Press photos (via Dropbox or Google Drive)
• Website and social media
• Contact email for interviews or press

The goal: everything they need, one click away.

Step 6: Get It Out There

Now that your press release looks pro, it’s time to share it.

• Email it personally to journalists, not via mass blasts. Use their name, mention their publication, and explain why your music fits.
• Use PR tools like SubmitHub or Musosoup for a wider reach.
• Share it on your socials — a press release also makes a great caption for your announcement post.
• And most importantly: build relationships. Follow up with a thank-you note when someone covers you. Genuine connection goes further than any PR software ever will.
  
  

Press Release Editable Template

Here is a template you can simply copy and fill in based on your release:

Avoid These Common Mistakes

Many press releases flop because of simple missteps. Avoid these traps:

• Overhyping: “The greatest song ever” won’t fly unless Beyoncé says it.
• Overwriting: Keep it to one page, max 500 words.
• Overlooking typos: Proofread. Twice. (Then once more after coffee.)

Before hitting send, have a friend read it aloud. If it sounds natural, you’re good to go.

Here’s a detailed video on how to write a Music Press Release.

FAQs

1. Why do artists still need a press release in 2025?

Even in 2025, when social media is overflowing with content, a press release helps you cut through the noise. It gives your music legitimacy and ensures that bloggers, playlist curators, and editors take your release seriously, boosting your chances of being featured on major platforms.

2. What should I include in my music press release?

A strong press release includes:

• A catchy headline
   
• A short intro paragraph with release details
   
• The story behind your music
   
• A concise artist bio
   
• Streaming and media links
   
• Contact information for press or interviews

Keeping it clear, emotional, and easy to read is key.

3.How long should a music press release be?

Aim for around 400–500 words. Journalists appreciate concise writing that gets straight to the point. 

4. When is the best time to send a press release for a new song?

Send it 7–10 days before your release date so media outlets have time to prepare coverage. You can also send a follow-up on release day with streaming links and visuals ready to go.

5. What’s the best format to send a press release in 2025?

Keep it simple and compatible: a short, well-formatted email body (not an attachment) with clickable links, one hero image, and an optional PDF version for archiving. Mobile readability matters, a lot of curators read submissions on their phones.

Final Takeaway

Writing a music press release in 2025 isn’t about sounding corporate; it’s about telling your story with clarity, passion, and purpose.

If your music has heart, your words should too.

We at GreaseRelease have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now!