A budget should be decided to effectively plan a music marketing strategy. But how would you arrive at that budget? What elements should you consider while making the budget? 

The thought of creating a budget may make you want to go to the rehearsal studio instead. But...

How do you get your track to appear in the links on the first page of the google search when someone searches the name? How do you use SEO to reach more people and lead traffic your way? Should musicians be concerned about it? 

More often than not, SEO - Search Engine Optimization,...

Spotify has become a significant turning point for independent artists to mark their presence in the music industry. Not only can you release your music on your own on Spotify, but you can also closely monitor and make use of different features of the platform that allow you to be on the...

Getting your music into movies and ads may not be just a ticket to fame and a better reliable reach, but also a source of income. Many songs that went viral on different social media platforms have even been used to create mixtapes on Netflix and Amazon shows.

Before we get into the...

Social media has become an important part of our daily life, and we consume content daily. Hence, making full use of social media to promote your music becomes important. If you are new to the whole scene, we suggest you read our article on Music Marketing Using Social Media in 2023.

Listening to music with the lyrics showing up is a VIBE, because, the lyrics can tell a story that resonates with you and make the listening experience a lot better. Adding lyrics of your songs on all the streaming platforms becomes vital because you will not only be giving your listeners the...

Music videos are all the more important in 2023 because the tradition of releasing the lyric video to create a buzz and then the music video has made visual storytelling possible. The idea of a music video is to have fun, best represent what your song is trying to say, and understand the story...

YouTube is just not a place where you could publish your music on your channel, but it can also be a place where you could effectively market that music, just like you would on other social media platforms such as Instagram, TikTok, or Twitter. Speaking of which, check out our articles on How to...

Wait, who exactly is an influencer? An influencer is a person who works to establish a certain presence on social media, whose opinion on different subjects, especially on trends that come up in the interested field elicits a significant impact on those who follow the individual. Hence, the word...

Social media can be a revolutionary place for your music, especially if you upload your music to TikTok or Instagram because features like Reels can make your music go viral. There have been many instances where artists have shot to fame during the pandemic in the last two years because they...

If you have a journalism degree, and you’d like to venture into the music industry, then becoming a music journalist is just the right option for you. 

Wait a second. What is music journalism? Music journalism is a kind of journalism that deals with the reportage of different...

Before we begin, let's get something very clear. You cannot fully establish a wonderful music career with absolutely no money. Maybe a reliable music career but not a great one. If you’re starting from scratch, it’s better if you keep your expectations very realistic. But don’t...