Music Marketing is the process of marketing the music and artist for a multitude of reasons, such as :

• Generating a higher yield of revenue/profit
• Creating a brand for the music/artist
• Building a social media influence/following
• Creating demand for a new album/EP/single

 
And below,...

Marketing merch for your music is an essential part of making money as an indie artist. Not only does that pay the bills, but it will help your audience grow as you use some of that money to fuel your music marketing efforts. Spotify often provides opportunities for artists to not just distribute...

TIDAL does not just provide high-quality audio to listeners and fans, it also pays artists more as compared to other music streaming platforms in the market. TIDAL has prided itself in being an artist-focused platform that offers its artists a fair price for their work, making the entire music...

Releasing singles has become an indispensable part of music marketing today, especially in the era of streaming services. Singles help garner public curiosity and hype for your album, which helps increase your album streams when the album is released, making singles almost indispensable for music...

The music industry has undergone a variety of changes due to digital streaming platforms. One of them is that they’ve created a new revenue stream for songwriters in terms of performance royalties. The digitization of streamed content has generated new interest in performance royalties, but...

Spotify and Shopify are working together to help artists build brands that combine audio streaming and e-commerce. 

In a recent announcement, Spotify announced a new partnership with Shopify, which will enable artists on its service to link their Spotify profiles with their Shopify stores,...

Text message marketing can be a very effective channel for promoting your music. Music marketing through SMS can help you communicate with more fans, more quickly, and more effectively. As an artist looking to grow their fanbase, text and email marketing are two very effective forms of direct...

If you are an indie artist or band, you are likely not starting your career with very deep pockets to promote your music with. Music promotion can indeed be done without having to spend a significant sum of money, but the trade-off is that it will take its sweet time and effort.

Before we begin,...

As an indie artist, the idea of taking any and every gig or opportunity might seem extremely tempting. Oftentimes, you might forget that you do not have the time and energy to participate in everything that comes your way. If you put your focus and energy on the wrong things, you might not have...

If you are not working as a Music Publisher, it is doubtful that you are claiming all the mechanical royalties that might be owed to you. Mechanical royalties can be extremely confusing for artists, especially those who have just started their careers and monetized their music. 

Mechanical...

Both life and income as a musician can be extremely unpredictable. One day you might be on the top of the charts, and the next day, struggling to find gigs. The pandemic has proven this by shutting down concerts worldwide, which is a major source of income for a lot of artists. Hence, as an indie...

The current era of music consumption is heavily dominated by streaming services like Spotify and Apple Music. Music distribution has become easier and very efficient, and almost every song is available to everyone across the globe. Streaming is a process that, on paper, proves to be a win-win...