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Top 9 Music Marketing Strategies in 2023 Sep 26, 2022

Music Marketing is the process of marketing the music and artist for a multitude of reasons, such as :

  • Generating a higher yield of revenue/profit
  • Creating a brand for the music/artist
  • Building a social media influence/following
  • Creating demand for a new album/EP/single

 
And below,...

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Music Promotion on a Budget: 5 Music Marketing Techniques Oct 25, 2021

If you are an indie artist or band, you are likely not starting your career with very deep pockets to promote your music with. Music promotion can indeed be done without having to spend a significant sum of money, but the trade-off is that it will take its sweet time and effort.

Before we begin,...

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Lessons Learnt From Ye's (Kanye) Donda Music Marketing Campaign Sep 08, 2021

On 29 August 2021, Kanye West finally released his long-awaited album, Donda. The album had been in production for 18 months, and the rapper had been teasing the album for months. The album broke streaming records and became the biggest debut of 2021 on Spotify.

In certain ways, Donda can be seen...

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