How to Sell Merch on Spotify: A Step-by-Step Guide

Selling merch on Spotify lets artists turn listeners into customers without sending fans away to external stores. Instead of relying only on streaming income, you can showcase and sell products directly on your artist profile, release pages, and the Now Playing screen.

This guide breaks down exactly how to sell merch on Spotify, step by step, using Spotify for Artists and Shopify, even if you are an independent artist with no inventory.

1. Step 1. Create and Prepare Your Merch
   
   
2. Step 2. Connect Shopify to Spotify for Artists
   
   
3. Step 3. Publish Merch from Shopify to Spotify
   
   
4. Step 4. Feature and Tag Your Merch
   
   
5. Step 5. Manage and Refresh Merch Regularly
   
   
6. FAQs
   
   

Step 1. Create and Prepare Your Merch

Before you connect anything to Spotify, you need merch that is ready to sell. Think of creative merch ideas that you feel will connect best with your fans.

Decide What to Sell

Choose products your fans are likely to buy:

• T-shirts, hoodies, caps
• Posters, vinyl, CDs
• Limited edition or release-specific merch

Physical merch performs best on Spotify, especially items tied to a new release or visual identity.

Choose How You’ll Fulfil Orders

You have two main options:

• Print on demand merch for musicians using services like Printify or Printful
• Holding your own inventory and shipping manually

Print on demand is ideal for most independent artists because there is no upfront cost or storage.

Prepare Your Product Assets

Make sure each product includes:

• High-quality product images
• Clear product titles and descriptions
• Accurate pricing, sizes, and variants

Your merch must follow Spotify’s guidelines, meaning no copyrighted material you do not own and no prohibited products.

Step 2. Connect Shopify to Spotify for Artists

To sell merch on Spotify, you must use Shopify.

Set Up Spotify for Artists

• Claim and verify your artist profile
• Log in to your Spotify for Artists dashboard

This is where you manage your profile, releases, and merch placement.

Set Up Your Shopify Store

• Create a Shopify account
• Add your merch products
• Connect a print on demand partner if you are not holding inventory

Shopify acts as the backend for payments, orders, and fulfilment.

Link Shopify to Spotify

Inside Spotify for Artists:

• Go to Profile > Merch
• Click “Log in to Shopify”
• Authorize the connection

Once connected, Spotify can pull products directly from your Shopify store.

Step 3. Publish Merch from Shopify to Spotify

After connecting Shopify, you need to publish your products to Spotify.

Enable Spotify as a Sales Channel

In Shopify:

• Go to Products
• Select a product
• Enable Spotify under sales channels

Only enabled products will appear in Spotify for Artists.

Submit Products for Review

Spotify reviews each product before it goes live, as this helps them maintain quality and compliance. And these approvals usually take a few days, but timelines may vary. So keep this in mind while planning your timelines for announcing merch drops.

Confirm Merch Is Live

Once approved, your merch can appear:

• On your Spotify artist profile
• On album and single pages
• In the Now Playing view

This is where Spotify merch integration becomes powerful, as fans see products while listening.

Step 4. Feature and Tag Your Merch

Publishing merch is only half the work. Visibility matters.

Feature Merch on Your Artist Profile

You can pin up to three merch items:

• Choose bestsellers or high-margin items
• Highlight merch tied to your latest release

Featured items appear at the top of your Merch tab.

Tag Merch to Music Releases

You can tag specific merch to:

• Albums
• EPs
• Singles

Tagged merch appears directly on release pages and the Now Playing screen, increasing impulse purchases.

Update Featured Items

Rotate featured merch regularly:

• New releases
• Tour announcements
• Limited drops

Keeping merch fresh improves engagement.

Step 5. Manage and Refresh Merch Regularly

Selling merch on Spotify works best when it is actively managed.

Track Performance

Use Shopify to:

• Monitor sales
• Track product performance
• Identify best-selling items

Spotify for Artists can also help you understand when fans are most engaged.

Update Merch for New Releases

Whenever you drop new music:

• Add release-specific merch
• Swap older products out of featured slots

This ties merch sales directly to listener excitement.

Keep Your Store Clean

• Remove out-of-stock items
• Update designs periodically
• Ensure product links are always working

An active store converts better than a stagnant one.

FAQs

1. Do I need Shopify to sell merch on Spotify?
Yes. Shopify is required to enable selling merch on Spotify.

2. Can I sell merch on Spotify without inventory?
Yes. Using print-on-demand allows you to sell without holding stock.

3. How many merch items can I list on Spotify?
You can list many products via Shopify, but only a limited number can be featured on your profile at once.

4. Where does merch appear on Spotify?
Merch appears on your artist profile, release pages, and the Now Playing screen.

5. Can independent artists sell merch on Spotify?
Yes. Any artist with Spotify for Artists access and a Shopify store can sell merch.

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