How to Make the Most of Your Artist Profile on Spotify?

Your Spotify artist profile is more than just a place to host your music. It’s your digital portfolio, your storefront, your press kit and a platform to discover your music all in one. For many listeners, it’s their first stop to learn who you are, what you sound like, and what you have to offer. 

Millions of fans visit artist profiles every day, and according to Spotify, 90% of them engage in some way. This makes your profile an important tool for turning curiosity into connection. Whether it’s showcasing your latest tracks, promoting upcoming shows, selling merch, or sharing your story, your profile is packed with opportunities to grow your audience and build your brand. 

And that is why we want to talk about how you can optimize your Spotify artist profile so that you can stand out, connect more deeply with your fans, and make the most of everything that the platform has to offer.

In this blog, we’re breaking it all down:

1. What is a Spotify for Artist profile?
   
   
2. Why is your Artist profile on Spotify important?
   
   
3. How to create an Artist profile on Spotify?
   
   
4. How to claim your Artist profile on Spotify?
   
   
5. How to optimize your Artist profile on Spotify?
   
   
6. Final Thoughts
   
   

What is a Spotify for Artist profile?

If you are a musician, you know that Spotify is a whole different game for you than for a listener. To be on the other side of Spotify, where you actually get to put your music out, you need a Spotify for Artists account.

A Spotify Artist profile is a dedicated platform provided by Spotify that lets musicians and their teams take control of their presence on the streaming service. Unlike a regular listener account, the Spotify Artist profile gives you access to valuable tools and insights that will help you understand them and grow your audience. 

Through this platform, you can customize your profile with photos, bios, playlists, and featured tracks, creating a more engaging experience for fans. Additionally, you also get access to in-depth analytics like listener demographics, streaming trends, and geographic data, which can be very useful for you to make informed decisions about marketing your music, touring, and release strategies.

Why is your Artist profile on Spotify important?

If you release your music on Spotify, that means there are going to be people on that platform who will listen to your music (however many that number might be, it doesn’t matter). 

If a person listening to your song likes it, they will click on your artist profile and try to learn more about you and your music. When this happens, you want to make sure that they have an engaging experience while looking at your profile!

Think something like this ~


Think of your Spotify artist profile as a place where listeners not only find your music but also engage and connect with you as an artist beyond just the music. It’s often the first stop for new fans looking to learn more about you, and a go-to destination for existing listeners to explore 

• Your latest & upcoming releases, 
• Watch your videos, 
• Browse merch, or 
• Grab tickets for your shows. 

This space is incredibly valuable for building meaningful relationships with your audience and building a strong fanbase. Therefore, it is important that you keep your Spotify Artist Profile as updated and detailed as possible, so that fans can have an engaging and fulfilling experience when they’re on it. This helps them build a genuine connection with you as an artist and makes them want to keep coming back for more.

How to create an Artist profile on Spotify?

To create an artist profile on Spotify, you first need to get your music on the platform, and this is how you have to go about it ~ 

1. Get your music on Spotify through a distributor
2. Claim Your Spotify Artist Profile
3. Optimize your artist profile on Spotify
   

Get your music on Spotify through a distributor

• Sadly, you can’t directly release music on Spotify. To get your music on Spotify, you need to go through distributors like Distrokid, CDBaby, Tunecore, etc.
• Once your music is distributed and up there on the platform, Spotify will automatically create an artist profile for you.

So if you’ve wondered how to make an artist profile on Spotify - this is how you do it! As for the next steps, you’re supposed to claim your Spotify profile and start optimizing it.

How to claim your Artist profile on Spotify?

Once your music is live on Spotify, it’s time to search for your artist page and claim it!

1. Go to artists.spotify.com/claim
2. Log in to your Spotify account 
3. Search for your artist page and 
4. Request access
5. Submit verification

Once everything’s approved, and you have claimed your artist profile, you can take full control and start customizing your profile.

How to optimize your Artist profile on Spotify?

Let’s go through this section by section.

When you open your Spotify Artist Profile, you’ll most likely see these sections on the left side panel of your page.

View Profile

This is the most important section. This is what people see when they click on your artist name below any song. It is important that you personalize this section and tell them your story to truly connect with them. Make it memorable, accessible and easy to remember. You want your listeners to find everything they could possibly be looking for here.

• Profile picture
  Pick a nice, clean, high-quality image that reflects your style, vibe and artistic preferences. Also, make sure people can actually see your face in the picture.
  
  
• About Section (Bio)
  Don’t underestimate this! This is THE place where your audience gets to know about you, so tell them. Write about your style, your sound, and your purpose behind making music. You can talk about how you started, why you started or your struggles & achievements so far in your music journey.Just tell them YOUR STORY. 
  
  
• Artist Pick
  This is a very fun space where you get to highlight what's important to you. This can help your listeners focus more on what’s truly important out of all the things going on in your profile. This could be a Countdown Page, a new release, a playlist, a show announcement, new merch or a music video, you get to choose. 
  
  
  You can set or change your Artist Pick at any time in Spotify for Artists, but it will expire after six months by default. So remember to change it up to keep it fresh for your fans. You can add an artist comment to your Artist Pick, as well, to give additional context.

Merch & Events

• Merch
  Spotify has this amazing feature where you can connect your Shopify store to sell merch directly to your fans on the platform as they stream your music. You can put up to 12 merch items in the merch tab and also pin the top two if you like.
  
  According to Spotify, they have seen a 22% increase in users purchasing a merch item when visiting the merch tab on an artist’s profile. So this can be a really cool way to let your fans support you!
  
  
• Events
  This is another cool feature where your fans and listeners can discover your upcoming concerts under the events tab, with events happening near them filtered to the top of the list. 
  
  
  
  They can browse all of your upcoming events, purchase tickets, or save events to their library to revisit later, all while streaming to your music. If utilized effectively, this can be a great way of converting a listener into an audience member for your future live gigs.

Video & Visuals

Spotify allows you to add little clips called canvas to your songs. You can get creative with this and add portions of your music video, lyric video, or any other fun video you created related to the song. This really adds a visual element to the listening experience, making it more fun.

Final Thoughts

Your Spotify Artist Profile is one of the most powerful tools you have to connect with your listeners, showcase your brand, tell your story, and grow your fanbase. By taking the time to personalize each section, from your bio and photos to your merch and events, you can create a space that truly reflects who you are. 

Whether someone is discovering your music for the first time or returning as a loyal fan, your profile can help deepen that connection. So don’t just set it and forget it, optimize it, personalize it and keep it updated. Use it to tell your story in the most authentic way possible.

We at GreaseRelease, have a bunch of curators on our network who are looking for new & exciting music to push on their massive playlists. If you make music and want to reach a wider audience, check out our submission platform and get a chance to reach millions of listeners! Submit your tracks now!