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Tushar's Blog
Why Every Musician Needs an Email List — Even in 2023 Sep 16, 2021

It seems pretty intuitive to think email lists are boring or even archaic, but in today’s constantly shifting tech environment, they’re one of the most reliable ways to reach fans with new music, share information about what you’re doing musically, and news about your upcoming...

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Using YouTube Shorts to Promote Your Music Sep 13, 2021

After the emergence of apps like TikTok and the reels feature on Instagram, short form video has rapidly become one of the most popular forms of content. It has thrust several different creators into popularity and helped them build a fan base. 

If you are looking to do some music marketing...

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Lessons Learnt From Ye's (Kanye) Donda Music Marketing Campaign Sep 08, 2021

On 29 August 2021, Kanye West finally released his long-awaited album, Donda. The album had been in production for 18 months, and the rapper had been teasing the album for months. The album broke streaming records and became the biggest debut of 2021 on Spotify.

In certain ways, Donda can be seen...

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Music Marketing with LinkedIn: Using LinkedIn for Artists Aug 29, 2021

LinkedIn for artists” isn’t a phrase you hear every day when it comes to music marketing strategies. In fact, LinkedIn doesn’t seem to be a platform musicians ever think about at all. Well, there is a certain sense to it by a reasonable margin. LinkedIn, quite frankly,...

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10 Things You Should Add In Your Electronic Press Kit Aug 18, 2021

Now that you’ve made your initial release(s) as an indie musician, and you’ve started gaining a little traction with the press and fans, it is finally time to relax, sip on some beer, focus on making music at your own pace and let your fame compound itself. 

Except that...

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The Indie Musician’s Guide to Writing an Effective Artist Bio Aug 12, 2021

An artist bio is one of those things that, in all honesty, should be describing why people should care about you. Due to overload of information, despite being present on social media all day, the average Joe is notoriously picky in what he chooses to read or scroll through on social media...

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Why Music Marketing Is So Important in 2023 Jul 31, 2021

Let’s kick things off with a hard-to-swallow pill: Marketing your music isn’t optional. A lot of indie musicians tend to work under the impression that once they’ve finally composed and recorded their work, it’s only smooth sailing from there. And if the labels don’t...

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Artist’s Guide to Gigs and Tours: How to be a Touring Musician Jul 26, 2021

Things have finally started to take a step towards the normal now that gigs and tours have steadily been rising again. Big names like John Mayer, Maroon 5, Metallica and Foo Fighters have already announced their own music tours and fans have been happier than ever. But it’s not just the...

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Fan Study by Spotify For Artists: All You Need to Know Jul 10, 2021

Spotify for Artists has never failed to act as nothing short of a godsend for musicians, and now the music streaming platform has come out with Fan Study - a microsite with 15 new and unintuitive data-driven insights into the listening patterns of its users all around the world. As per Spotify,...

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Canva: An Easy Album Cover Maker for Musicians Jul 01, 2021

We as musicians tend to be perfectionists. While there’s nothing wrong with a little perfectionism, but, a lot of times it can lead to unexpected delays. 

This is especially the case while designing posters, logos or album art. While indie musicians today have to wear a lot of hats,...

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Different Types of Spotify Playlists & How They Can Help You Grow Jun 11, 2021

Today, a huge part of being successful as an indie artist is getting their music onto well-known playlists. Spotify is arguably the biggest in the business when it comes to these playlists. In this blog, we’re going to dig deeper into the kinds of Spotify playlists and what role and purpose...

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Top 10 Music Industry Terms You Should Know Jun 07, 2021

The world of music marketing is filled with technical terms that shy a lot of musicians away from going indie. To help you up your game here, we have curated a list of music industry terms that you should know about, in this short and crisp easy-to-refer guide.

1. A&R

A&R as a term has...

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